by TeamSyiree | Sep 26, 2024
Official Website Young Hustler Coffee
Client: Young Hustler Coffee
Young Hustler Coffee is a cozy, neighborhood coffee shop located in Richmond, Texas, known for its specialty coffee and creative drink offerings like the Pumpkin Cream Latte and Blue Dreams Latte. With its eclectic decor and friendly atmosphere, it aims to create a memorable local experience while serving delicious coffee and food options like croissant sandwiches and tamales. Despite some minor issues with seating and occasional concerns about hygiene, it has garnered a loyal customer base.
To create an inviting and user-friendly website that highlights their unique coffee menu and casual dining experience, while promoting online orders and in-store traffic.
- Presenting the unique branding and aesthetic of the coffee shop online.
- Streamlining the online ordering experience for both delivery and pickup.
- Addressing customer feedback regarding food hygiene and preparation practices.
- Developed a vibrant and visually appealing website that reflects the eclectic and street-style aesthetic of the café.
- Integrated seamless online ordering features with Uber Eats and DoorDash to simplify takeout and delivery.
- Added a feedback loop on the website to address customer reviews and improve operational practices.
The website was designed with a modern, responsive layout that showcases their diverse menu items and unique aesthetic, featuring high-quality images of popular offerings like the croissant sandwiches and iced lattes. The online ordering system was integrated into the website using third-party platforms for smooth transactions, and customer feedback functionality was built into the design for real-time responses.
increase in online orders and brand visibility
Growth in in-store visits through Google My Business
Improved customer satisfaction due to better communication around hygiene practices.
- Visual Design: Amitkumar Kanade
- Design and Development: Amitkumar Kanade, Russell D’Costa
- Copywriting: Millie Loredo
- Graphics: Amitkumar Kanade
- Iconography: Amitkumar Kanade
by TeamSyiree | Sep 25, 2024
U&I Shuffle 4 Promo Advertising Commercial Video
U&i, a leading consumer electronics brand, has swiftly established itself as a significant player in the Indian market and beyond. Renowned for its wide range of mobile accessories and smart devices, U&i caters to tech-savvy consumers who value quality, innovation, and affordability. Endorsed by celebrities like Shahid Kapoor and Rakul Preet Singh, U&i has built a strong brand identity that resonates with both teenagers and adults alike.
U&i, a prominent consumer electronics brand known for its innovative products, aimed to create a buzz around its latest product launch, particularly targeting teenagers and young adults. The primary goal was to design a 30-second CGI video that would not only highlight the product’s key features but also captivate the target audience, driving brand awareness and anticipation ahead of the product’s release.
The primary challenge was to develop a video that could effectively engage a tech-savvy, visually driven audience that values both style and substance. The video needed to stand out in a crowded digital landscape, grabbing attention within seconds and delivering a memorable message. Additionally, the video had to seamlessly blend the technical aspects of the product with a compelling narrative that would resonate emotionally with viewers.
Syiree International responded to this challenge by leveraging advanced CGI (Computer-Generated Imagery) technology to create a visually stunning and dynamic video. The decision to use CGI allowed for a high level of creativity and flexibility, enabling the production of a video that could fully encapsulate the innovative features of U&i’s product. CGI also provided the ability to create a futuristic and engaging visual experience, aligning perfectly with the preferences of the target audience.
The execution phase involved several key steps, starting with extensive market research to understand the visual and emotional triggers that would resonate most with the target demographic. The team then moved on to concept development, where multiple creative ideas were brainstormed and refined. The final concept was brought to life through a meticulous CGI production process, where every detail—from product rendering to animation sequences—was crafted to ensure maximum impact.
To amplify the reach and effectiveness of the video, it was strategically distributed across U&i’s digital platforms, including social media channels popular among the target audience. The video’s vibrant visuals and high-energy pacing were designed to encourage sharing and engagement, further extending the campaign’s reach.
Views in 3 days on 1.48 Million on Youtube and 4.87 Million other Social Media
Increase in brand mentions on social media
Boost in Flipkart and Amazon sales
“The quality and creativity of the product they provided were impressive. Syiree International completed the project that the consumers liked. The client was overall satisfied with the project’s outcome.”
CEO, U&i World
- Concept / Ad Director: Amitkumar Kanade
- Story Boarding: Amitkumar Kanade
- 3D Production: Ravi R
- Editing: Ravi R
- Production Manager: Deepak Soni
- Production Co-ordinator: Deepak Soni
- Creative Team: Deepak Soni, Amitkuamr kanade, Shweta Dubey
- Music: Soundroll Studio, Tel Aviv, Israel
- Client: U&i World
by TeamSyiree | Sep 25, 2024
U&I Prime Shuffle 1 Promo Advertising Commercial Video
U&i, a leading consumer electronics brand, has swiftly established itself as a significant player in the Indian market and beyond. Renowned for its wide range of mobile accessories and smart devices, U&i caters to tech-savvy consumers who value quality, innovation, and affordability. Endorsed by celebrities like Shahid Kapoor and Rakul Preet Singh, U&i has built a strong brand identity that resonates with both teenagers and adults alike.
U&i, a prominent consumer electronics brand known for its innovative products, aimed to create a buzz around its latest product launch, particularly targeting teenagers and young adults. The primary goal was to design a 30-second CGI video that would not only highlight the product’s key features but also captivate the target audience, driving brand awareness and anticipation ahead of the product’s release.
The primary challenge was to develop a video that could effectively engage a tech-savvy, visually driven audience that values both style and substance. The video needed to stand out in a crowded digital landscape, grabbing attention within seconds and delivering a memorable message. Additionally, the video had to seamlessly blend the technical aspects of the product with a compelling narrative that would resonate emotionally with viewers.
Syiree International responded to this challenge by leveraging advanced CGI (Computer-Generated Imagery) technology to create a visually stunning and dynamic video. The decision to use CGI allowed for a high level of creativity and flexibility, enabling the production of a video that could fully encapsulate the innovative features of U&i’s product. CGI also provided the ability to create a futuristic and engaging visual experience, aligning perfectly with the preferences of the target audience.
The execution phase involved several key steps, starting with extensive market research to understand the visual and emotional triggers that would resonate most with the target demographic. The team then moved on to concept development, where multiple creative ideas were brainstormed and refined. The final concept was brought to life through a meticulous CGI production process, where every detail—from product rendering to animation sequences—was crafted to ensure maximum impact.
To amplify the reach and effectiveness of the video, it was strategically distributed across U&i’s digital platforms, including social media channels popular among the target audience. The video’s vibrant visuals and high-energy pacing were designed to encourage sharing and engagement, further extending the campaign’s reach.
Views in 5 days on 2.14 Million on Youtube and 3.47 Million other Social Media
Increase in brand mentions on social media
Boost in Flipkart and Amazon sales
“The quality and creativity of the product they provided were impressive. Syiree International completed the project that the consumers liked. The client was overall satisfied with the project’s outcome.”
CEO, U&i World
- Concept / Ad Director: Amitkumar Kanade
- Story Boarding: Amitkumar Kanade
- 3D Production: Ravi R
- Editing: Ravi R
- Production Manager: Deepak Soni
- Production Co-ordinator: Deepak Soni
- Creative Team: Deepak Soni, Amitkumar Kanade, Shweta Dubey
- Music: Soundroll Studio, Tel Aviv, Israel
- Client: U&i World
by TeamSyiree | Aug 30, 2024
Dreams Film Public Design
Films Verite, a Houston-based production company, partnered with Syiree International to design the official poster and marketing collateral for their feature film Dreams. Directed by Millie Loredo, Dreams tells the story of a man whose life is disrupted by the spirit of a murdered woman seeking vengeance. The film required a poster that not only captured its dark and mysterious themes but also stood out in a competitive market. Additionally, marketing collateral needed to be created for the American Film Market, where the film was to be showcased to industry professionals.
The goal was to create an impactful poster and marketing collateral that would effectively convey the film’s haunting narrative and resonate with both audiences and industry professionals. The materials needed to capture attention, generate interest, and contribute to the film’s overall success at industry events.
- Capturing the Film’s Essence: The film’s complex narrative required a poster that could encapsulate its haunting and mysterious themes in a single image, making it appealing and intriguing to potential viewers.
- Appealing to Industry Professionals: The marketing collateral needed to be professional and compelling enough to stand out at the American Film Market, one of the industry’s key events.
- Creating a Cohesive Visual Identity: The challenge was to ensure that all visual materials—poster, flyers, and other marketing elements—presented a unified and professional image that aligned with the film’s tone.
- Conceptual Poster Design: The design team at Syiree International developed a visually striking poster that used dark tones, eerie imagery, and thoughtful composition to reflect the film’s unsettling atmosphere. This visual approach was carefully chosen to intrigue potential viewers while remaining true to the film’s narrative.
- Targeted Marketing Collateral: High-quality marketing materials were created specifically for the American Film Market. These materials were designed to appeal to industry professionals, with a focus on professionalism, clarity, and visual appeal.
- Consistent Visual Theme: A consistent visual identity was maintained across all materials, ensuring that the film was easily recognizable and that the branding was cohesive.
The project began with an in-depth study of the film’s narrative and thematic elements. Syiree International’s design team collaborated closely with the director, Millie Loredo, to understand her vision and ensure it was effectively communicated through the poster and collateral. After several iterations, the final designs were produced and prepared for print and digital distribution. The marketing materials were successfully showcased at the American Film Market, contributing to the film’s promotion.
Increased Film Visibility
The poster and collateral gained significant attention, helping Dreams secure distribution deals and generate buzz within the industry.
Positive Industry Feedback
The film’s marketing materials were well-received at the American Film Market, leading to increased interest from distributors and festival organizers.
The consistent and professional visual identity established by the materials helped Films Verite strengthen its presence in the competitive film industry.
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by TeamSyiree | Aug 30, 2024
Group CMF Official Website
Client: Group CMF Energy Supply Inc.
Group CMF is an international energy supplier seeking to expand their global reach through a business site. They collaborated with Syiree International to create a multilingual, globally-oriented website that presented their services cohesively. The new site led to an increase in international inquiries, better engagement across multiple languages, and growth in global market share.
Group CMF, an international energy supplier, needed a business site that could effectively showcase their global operations, facilitate easy contact, and manage multiple locations. The goal was to create a site that catered to an international audience and supported multilingual capabilities.
The challenges included designing a site that appealed to a global audience, implementing a robust multilingual system to cater to clients in different regions, and presenting Group CMF’s services in a cohesive and intuitive manner.
Syiree International developed a globally-oriented website with a design that resonated with an international audience. A robust multilingual system was implemented, allowing users to access the site in their preferred language. Services were categorized intuitively, making it easy for visitors to find the information they needed.
Syiree International executed the Group CMF project by designing a globally-oriented website that catered to the company’s international audience. The team implemented a robust multilingual system to support various languages, ensuring that the site could effectively communicate with diverse users. Services were presented in a cohesive manner, making it easy for potential clients to understand what Group CMF offered. The website’s intuitive design helped improve user engagement and boosted international inquiries.
Growth in inbound in national and international inquiries
Improvement in multilingual engagement
Growth in global market share
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- Visual Design : Amit Kanade.
- UX | UI : Amit Kanade.
- Developer : Amit Kanade, Russell D’Costa.
- Copywriting : Millie Loredo.
- Graphics : Amit Kanade.
