Dreams Film Public Design
Client: FilmsVerité
Overview
Films Verite, a Houston-based production company, partnered with Syiree International to design the official poster and marketing collateral for their feature film Dreams. Directed by Millie Loredo, Dreams tells the story of a man whose life is disrupted by the spirit of a murdered woman seeking vengeance. The film required a poster that not only captured its dark and mysterious themes but also stood out in a competitive market. Additionally, marketing collateral needed to be created for the American Film Market, where the film was to be showcased to industry professionals.
Goal
The goal was to create an impactful poster and marketing collateral that would effectively convey the film’s haunting narrative and resonate with both audiences and industry professionals. The materials needed to capture attention, generate interest, and contribute to the film’s overall success at industry events.
Challenges
- Capturing the Film’s Essence: The film’s complex narrative required a poster that could encapsulate its haunting and mysterious themes in a single image, making it appealing and intriguing to potential viewers.
- Appealing to Industry Professionals: The marketing collateral needed to be professional and compelling enough to stand out at the American Film Market, one of the industry’s key events.
- Creating a Cohesive Visual Identity: The challenge was to ensure that all visual materials—poster, flyers, and other marketing elements—presented a unified and professional image that aligned with the film’s tone.
Solutions
- Conceptual Poster Design: The design team at Syiree International developed a visually striking poster that used dark tones, eerie imagery, and thoughtful composition to reflect the film’s unsettling atmosphere. This visual approach was carefully chosen to intrigue potential viewers while remaining true to the film’s narrative.
- Targeted Marketing Collateral: High-quality marketing materials were created specifically for the American Film Market. These materials were designed to appeal to industry professionals, with a focus on professionalism, clarity, and visual appeal.
- Consistent Visual Theme: A consistent visual identity was maintained across all materials, ensuring that the film was easily recognizable and that the branding was cohesive.
Execution
The project began with an in-depth study of the film’s narrative and thematic elements. Syiree International’s design team collaborated closely with the director, Millie Loredo, to understand her vision and ensure it was effectively communicated through the poster and collateral. After several iterations, the final designs were produced and prepared for print and digital distribution. The marketing materials were successfully showcased at the American Film Market, contributing to the film’s promotion.
Results
Increased Film Visibility
The poster and collateral gained significant attention, helping Dreams secure distribution deals and generate buzz within the industry.
Positive Industry Feedback
The film’s marketing materials were well-received at the American Film Market, leading to increased interest from distributors and festival organizers.
Enhanced Brand Identity
The consistent and professional visual identity established by the materials helped Films Verite strengthen its presence in the competitive film industry.
Glimpse
Project Duration
Days
Weeks
Tools Used
Credits
Design: Amitkumar Kanade