Kim's Tea House Official Website and Drive Thru

Client: Kim's Tea House

Overview

Kim’s Tea House, a popular Houston-based chain, offers a variety of refreshing beverages, teas, sandwiches, and snacks across five locations: Mission Bend, Westchase, Cinco Ranch, Hong Kong City Mall, and Bear Creek. With a growing customer base, the brand sought to enhance its digital presence and streamline its drive-thru ordering process to cater to a more tech-savvy audience. Syiree International was tasked with redesigning their website and creating an intuitive drive-thru menu that would improve both customer engagement and operational efficiency across all locations.

U&i Shuffle 4 - Syiree International - Amit Kanade

Goal

The primary goal for Kim’s Tea House was to create a cohesive digital identity that would be reflected across all five of its locations. This involved a complete redesign of their website to improve user experience and implementing an interactive drive-thru menu that could make the ordering process quicker and more efficient for customers on the go.

Challenges

Cohesive Brand Across Locations: With five locations, maintaining a consistent brand identity was crucial. The challenge was to create a digital experience that felt unified, no matter which location a customer visited.
Intuitive Drive-Thru Menu: The drive-thru menu needed to be easy to navigate, allowing customers to make quick decisions, thereby speeding up the ordering process and improving the overall customer experience.
Mobile Responsiveness: As more customers began using their mobile devices to interact with the brand, it was essential that the website be fully optimized for mobile use, ensuring a seamless experience across all devices.

Solutions

User-Friendly Website Design: Syiree International designed a modern, aesthetically pleasing website that was easy to navigate and reflected the brand’s identity. The design ensured that customers could quickly find what they were looking for, whether it was information about menu items, locations, or contact details.
Interactive Drive-Thru Menu: The drive-thru menu was designed to be highly intuitive, with clear categories and easy-to-read options that would help speed up the decision-making process for customers, thus reducing wait times.
Responsive Design: The new website was built using the latest responsive design principles, ensuring that it would function seamlessly on desktops, tablets, and smartphones. This was critical for capturing the growing mobile audience.

Execution

The execution phase began with a comprehensive analysis of Kim’s Tea House’s existing digital assets and customer behavior. Syiree International worked closely with the client to understand their brand values and customer needs, which informed the design strategy. The website and drive-thru menu were developed with a focus on simplicity and user experience. Testing was conducted across various devices to ensure responsiveness and ease of use, followed by a successful launch across all locations.

Results

%

Increase in online visibility

%

Growth in Online Orders including Doodash and Uber Eats

%

Faster Drive-Thru Orders

Project Duration

Days

Weeks

Tools Used

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“SYIREE International designed outstanding simple design as I needed for my small business at a cost-effective price. Would like to recommend to others, go for it.“

Ivan Huang

Business Owner, Kim's Tea House

Credits

Visual Design: Amitkumar Kanade
Design and Development: Amitkumar Kanade, Russell D’Costa
Copywriting: Millie Loredo
Graphics: Amitkumar Kanade
Iconography: Amitkumar Kanade