U&I Shuffle 4 Promo Advertising Commercial Video
Client: U&I World
Overview
U&i, a leading consumer electronics brand, has swiftly established itself as a significant player in the Indian market and beyond. Renowned for its wide range of mobile accessories and smart devices, U&i caters to tech-savvy consumers who value quality, innovation, and affordability. Endorsed by celebrities like Shahid Kapoor and Rakul Preet Singh, U&i has built a strong brand identity that resonates with both teenagers and adults alike.
Goal
U&i, a prominent consumer electronics brand known for its innovative products, aimed to create a buzz around its latest product launch, particularly targeting teenagers and young adults. The primary goal was to design a 30-second CGI video that would not only highlight the product’s key features but also captivate the target audience, driving brand awareness and anticipation ahead of the product’s release.
Challenges
The primary challenge was to develop a video that could effectively engage a tech-savvy, visually driven audience that values both style and substance. The video needed to stand out in a crowded digital landscape, grabbing attention within seconds and delivering a memorable message. Additionally, the video had to seamlessly blend the technical aspects of the product with a compelling narrative that would resonate emotionally with viewers.
Solutions
Syiree International responded to this challenge by leveraging advanced CGI (Computer-Generated Imagery) technology to create a visually stunning and dynamic video. The decision to use CGI allowed for a high level of creativity and flexibility, enabling the production of a video that could fully encapsulate the innovative features of U&i’s product. CGI also provided the ability to create a futuristic and engaging visual experience, aligning perfectly with the preferences of the target audience.
Execution
The execution phase involved several key steps, starting with extensive market research to understand the visual and emotional triggers that would resonate most with the target demographic. The team then moved on to concept development, where multiple creative ideas were brainstormed and refined. The final concept was brought to life through a meticulous CGI production process, where every detail—from product rendering to animation sequences—was crafted to ensure maximum impact.
To amplify the reach and effectiveness of the video, it was strategically distributed across U&i’s digital platforms, including social media channels popular among the target audience. The video’s vibrant visuals and high-energy pacing were designed to encourage sharing and engagement, further extending the campaign’s reach.
Results
Views in 3 days on 1.48 Million on Youtube and 4.87 Million other Social Media
%
Increase in brand mentions on social media
%
Boost in Flipkart and Amazon sales
Glimpse
Project Duration
Days
Weeks
Tools Used
“The quality and creativity of the product they provided were impressive. Syiree International completed the project that the consumers liked. The client was overall satisfied with the project’s outcome.”
Credits
- Concept / Ad Director: Amitkumar Kanade
- Story Boarding: Amitkumar Kanade
- 3D Production: Ravi R
- Editing: Ravi R
- Production Manager: Deepak Soni
- Production Co-ordinator: Deepak Soni
- Creative Team: Deepak Soni, Amitkuamr kanade, Shweta Dubey
- Music: Soundroll Studio, Tel Aviv, Israel
- Client: U&i World